yiyinglu:

After designing the artwork “Lifting a Dreamer” which later was adopted as the Twitter Fail Whale, I visited America in 2009 for the first time in my life to receive the inaugural Shorty Award in Design. There I met Aaron Taylor-Waldman, the designer of the Shorty Awards’ logo. I was stoked to learn from Aaron that the Shorty logo was actually inspired by my whale. Attending the Shorty Awards ultimately lead to many opportunities including a New York Times Magazine profile and being commishioned to create the Pale Whale for fellow Shorty winner Conan O’Brien. 

Now, 5 years later, I decided to take a chance to make a new whale inspired by Aaron’s Shorty logo design - those 3 whale tails. I thought about revealing the face of the whales behind those tails, in cerebration for Shorty Awards’ 5th Anniversary as well as the growth of the Shorty whale family amongst social media families globally. I’m pleased to present the Fail Whale’s cousin who will make his first appearance at the Shorty Awards on April 8, 2013!