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@charlienostra At box gallery (Taken with instagram)

Cildo Meireles, Insertions into Ideological Circuits: Coca-Cola Project, 1970

From the Tate Collection:

Meireles conceived his two Insertions into Ideological Circuits projects for an exhibition of conceptual art held at The Museum of Modern Art, New York in 1970 entitled Information. TheCoca-Cola Project and the Cédula or Banknote Project (see Tate T12512-38) explore the notion of circulation and exchange of goods, wealth and information as manifestations of the dominant ideology. For the Coca-Cola Project Meireles removed Coca-Cola bottles from normal circulation and modified them by adding critical political statements, or instructions for turning the bottle into a Molotov cocktail, before returning them to the circuit of exchange. On the bottles, such messages as ‘Yankees Go Home’ are followed by the work’s title and the artist’s statement of purpose: ‘To register informations and critical opinions on bottles and return them to circulation’. The Coca-Cola bottle is an everyday object of mass circulation; in 1970 in Brazil it was a symbol of US imperialism and it has become, globally, a symbol of capitalist consumerism. As the bottle progressively empties of dark brown liquid, the statement printed in white letters on a transparent label adhering to its side becomes increasingly invisible, only to reappear when the bottle is refilled for recirculation. The Currency Project followed a similar structure, with texts containing information and critical messages being stamped onto banknotes that were then returned to circulation. In both projects, the messages are in a mixture of English and Portuguese.

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