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    360m:

    How Affluent Consumers Use Social Media

    Most wealthy Internet users in the US are optimistic about the economy going forward, according to Ipsos Mendelsohn, and their online spending has historically been higher than average. A recent study from Unity Marketing suggests most affluents use social networking sites to hear about their friends and family and reconnect with old friends—not to connect with brands.

    Just 7% logged on to look for offers or research purchases, while 6% went social to share or buy products or look for coupons. They rarely “friend” brands and instead prefer to check in from time to time.

     
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    Foursquare Just Made Your Location History A Lot More Interesting

    Foursquare will allow users to retrace their steps - remembering not only where they went but who they were with. The new changes will allow some users to recover their history dating back as early as 2003 - when Foursquare predecessor Dodgeball got started.

     
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    The 18 Use Cases of Social CRM: The New Rules of Relationship Management

    I have become jaded to all of the “7 tips” “5 shortcuts” approaches to best practices - companies Google them, go down the checklist, and wait for results.

    And wait.

    The fact is, unless you understand what it is you’re trying to do, you’re not going to understand which technologies are the best fit.

    Which is why I really like this roadmap. If you understand what your goal is, you know what you need to make it happen. This roadmap helps you identify major social communication themes that correspond to your priorities, so you can more easily find information that can help you with your business.

    Link to the actual post for greater detail plus a 22 page presentation.

     
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    iCandy at #TOCCON

    Jamey Graham (@jamois) from Ricoh Technologies talks about how they’ve developed their iCandy application to now allow users to grab content from newspapers and magazines, by taking a picture with their smart mobile device.  The action of snapping a photo, then opens up the consumer to a bevvy of information.  The ad campaigns and call to actions would be limitless for publishers with this tool.  In addition, the level of user interactivity would  position publishers one step closer to learning about their users.

     
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    Everything you wanted to know about SPAM - but were afraid to ask.

     
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    Camera Canon EOS DIGITAL REBEL XT
    ISO 200
    Aperture f/4.5
    Exposure 1/250th
    Focal Length 35mm

    Foursquare Comes To Vegas

    Foursquare has closed deals with Conde Nast, Marc Jacobs, the New York Times, and others…but now it’s getting love in the middle of the Las Vegas Strip, at the Miracle Mile Shops, adjacent to the Planet Hollywood casino and hotel.

    Vegas has really taken a shine to social media - earlier the MGM Grand commissioned a billboard to promote its Twitter presence (see it here).

     
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    The ConnectMe 360 approach to social media strategy.

     
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    The Long Tail

    More low-cost carriers, online travel information and social-media driven word of mouth have changed the shape of the travel demand curve. Beyond the top destinations, smaller cities and venues are definitely benefiting.

    Some other reading:

     
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    How @aewheeler and @MatthewGuiste implemented Starbucks’ customer engagement program

    In a great presentation from the recent BlogWell conference in San Diego, Starbucks’ Director of Digital Strategy Alexandra Wheeler and Category Manager Matthew Guiste reviewed how they built Starbucks’ social media program, and discussed how their framework enabled them to determine what was - and wasn’t - a social media priority.

     

  10. Twitter accounts for less than 1% of traffic to newspapers. Is there an opportunity?

    Despite the low percentages, so far this year Twitter and Facebook are top 25 referrers for all of the sites and top 10 referrers for most. Newspaper sharing usually comes directly from the article itself. Should newspapers do more to solidify their share-of-sharing from the cohort of its readership that are also top influencers?