Password help?

Using Google Analytics

What can I use Google Analytics for?

It’s great for finding out...

  • how many users are visiting your blog
  • how often users are visiting your blog
  • which of your posts are most popular
  • which search terms visitors found you through
  • where your visitors are coming from

How do I add Google Analytics to my blog’s theme?

Some blog themes allow you to paste a Google Analytics ID in the Appearance section of the “Customize theme” page. If your theme doesn’t support that, follow the instructions below.

  1. Visit Google Analytics and log in with your Google account. If you don’t have a Google account, it’s easy to create one.
  2. Click "Sign up" if you're a new user. Otherwise, click "Admin" on the upper right, then click "+ New Account" under the Accounts tab.
  3. In the "Account Name" field, enter "Tumblr" or your Tumblr URL (e.g. "myblog.tumblrcom").
  4. Choose "http://" in the dropdown menu and type the URL or custom domain of your blog.
  5. Set your country and time zone.
  6. Set your data sharing preferences.
  7. Select the country or territory for the User Agreement.
  8. Read the Terms of Service, then check the box that says "Yes, I agree to the above terms and conditions."
  9. Click "Create Account."
  10. Copy the tracking code on the next page.
  11. Open your Dashboard in a new window and click the name of your blog at the top or under the list icon.
  12. Click "Customize theme."
  13. Paste the Google Analytics code into the "Description" field, then click "Save." You can also click "Edit HTML" and paste the code somewhere between "<head>" and "</head>."
  14. Click "Save" in the Google Analytics window.

Why does my status read “Tracking code not verified”?

This means Google’s system has not processed your data yet.

How do I put Google Analytics code into my theme’s Custom HTML?

  1. Click “Edit HTML.”
  2. Place the Google Analytics code at the end of the Body area.

How do I view my blog’s traffic metrics?

  1. Log in to Google Analytics.
  2. Under Account Home, choose your blog.
Marc LaFountain
Community Ambassador
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