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Savvy brands understand that the best way to make an impact on an advertising-saturated audience is to go beyond just shouting slogans to tell stories and create useful content. Tumblr’s publishing platform is perfectly suited for this.
At Ford Motor Company we are committed to giving our consumers robust content. Tumblr’s ad units helped us launch a successful campaign for the Ford Escape and allowed us to grow interest around the program Escape My Life by aiding in content distribution.
Comedy Central has viewed Tumblr as a great platform for our brand for a long time and we have taken great care to build a vibrant community on it. Our fans love the content we put on Tumblr.
We’ve been thrilled to see the Tumblr community’s reaction to the content GE has out there and we’re excited to scale it further with mobile.
Tumblr’s geo-targeted ads allowed us to amplify our content and deliver meaningful social impacts. As a very visual medium, Tumblr aligns perfectly with Sharpie as the conduit to creativity.
Tumblr has been a godsend for us. Tumblr has allowed for a positive conversation about TV around our brand – and that conversation is almost all positive. We had success without Radar placement, but those Radar placements helped give a sustained shot in the arm.
The official feed from Tumblr’s Sales and Brand Strategy team.