Savvy brands understand that the best way to make an impact on an advertising-saturated audience is to go beyond just shouting slogans to tell stories and create useful content. Tumblr’s publishing platform is perfectly suited for this.
Create something extraordinary.
At Ford Motor Company we are committed to giving our consumers robust content. Tumblr’s ad units helped us launch a successful campaign for the Ford Escape and allowed us to grow interest around the program Escape My Life by aiding in content distribution.
Comedy Central has viewed Tumblr as a great platform for our brand for a long time and we have taken great care to build a vibrant community on it. Our fans love the content we put on Tumblr.
We’ve been thrilled to see the Tumblr community’s reaction to the content GE has out there and we’re excited to scale it further with mobile.
Tumblr’s geo-targeted ads allowed us to amplify our content and deliver meaningful social impacts. As a very visual medium, Tumblr aligns perfectly with Sharpie as the conduit to creativity.
Tumblr has been a godsend for us. Tumblr has allowed for a positive conversation about TV around our brand – and that conversation is almost all positive. We had success without Radar placement, but those Radar placements helped give a sustained shot in the arm.
The latest from Marketr
The official feed from Tumblr’s Sales and Brand Strategy team.
For 26 days from Black Friday to Christmas Eve, shoppers will be bombarded by ads from retailers. But what really moves products off the shelf is word-of-mouth recommendations from friends. That’s why brands love the Reblog.
On Tumblr, the majority of content originally published by retailers is reblogged downstream from the original post. That means most users learn about products from other users, not the brand itself! These word-of-mouth recommendations circulate for weeks after the initial post, with 56% of Reblogs occurring 15 days after a post is first published.*
Here are a few easy ways to get people talking about your products:
- Use the caption to convert. 90% of all Reblogs keep the original post’s caption so be sure to include buy links, sale dates, and other consumer messaging.
- Form over function. You’ll see higher engagement on posts with fun and attractive product images.
- Promote in-store blogging. With our mobile apps, users can post from anywhere, so encourage users to share their favorite items in your stores.
*Source: Simply MeasuredRead more at marketr.tumblr.com